New line of beverages to be introduced with NASCAR marketing blitz
SPRINGFIELD, Illinois (January 27, 2021) – Demonstrating its entrepreneurial spirit, BRANDT has invested in hellowater, through its BRANDT iHammer subsidiary. The result of BRANDT’s first-in-kind investment and partnership with hellowater will be a new line of consumer beverages based on patented BRANDT technology.
BRANDT’s investment leads the Hello Beverages, LLC Series A capital raise which is set to close in Q1 of 2021. Specific details of the transaction were not disclosed.
This new partnership brings together two category leaders. Born in Chicago, IL, Hello Beverages is a manufacturer of enhanced functional waters. BRANDT, from Springfield, IL, is a global agricultural company dedicated to helping feed the world through agronomic research and product development. Together, the companies will introduce an as yet un-named line of beverages based on a new patented technology supporting immune defense and toxin elimination in CYTO PLUSTM.
“My dad, who started this business, was the quintessential entrepreneur,” explained Rick Brandt, President and CEO of BRANDT. “And he never hesitated to pursue a good opportunity when he saw it. I think we have a great opportunity with Tom and Rusty at hellowater to create a whole new beverage category from a technology that we’ve been perfecting for years.”
This new line of beverages answers a massive consumer need. Everyone is exposed to toxins through daily life. Though not always immediately harmful, these substances can be found in a variety of places, from cosmetics to soaps to the environment. When toxins build up in your body, it can affect you in ways you may not realize, including making you more susceptible to viruses and disease.
BRANDT iHammer Chief Science Officer, Dr. Arthur Nonomura, has dedicated his life’s work to studying the body’s internal defense system, Cytochrome P450. (Previously, Dr. Nonomura was with the Nobel Laureate Melvin Calvin Laboratory.) Through Dr. Nonomura’s research, he has discovered that the CYTO PLUS technology creates a shield for our defense system while accelerating the elimination of toxins from the body. The CYTO PLUS technology has far reaching benefits in the consumer-packaged goods industry for optimal health.
“We are thrilled to offer functional beverages that will help increase wellness and vitality,” said Tom Bushkie, CEO and Co–founder of Hello Water. “We truly believe CTYO PLUS technology is the future of nutrition and the functional beverage industry, where consumers are looking to food to help them maintain their optimal health.”
This BRANDT-hellowater partnership fits hellowater’s mission to INSPIRE HEALTH through products with true efficacy. The immunity category has gained extensive interest during the pandemic.
“We could have gone the typical route in creating an immunity beverage by adding core vitamins and minerals to help boost health, but we knew we needed to deliver a breakthrough product that had true protection,” said Bushkie. “So when we met BRANDT iHammer and Dr. Nonomura, we knew we had a homerun if we jumped at the opportunity to bring this technology to market.“